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We build brands people want to step into — through strategy, content, design and marketing.

Lately, I’ve been thinking a lot about how easy it is to look at a piece of creative work and assume the work IS the visual. The logo. The campaign. The moodboard. The image. But the longer I do this, the more I articulate that visuals are of
summer colour pairings we’ve been inspired by lately ☁️⛱️ which ones your favourite? ☀️ if you’re new here, hi! My name is Alika and I work with brands to craft meaningful identities through brand strategy, design and marketing. Follow
A beauty campaign dreamt up for @heliouxbeauty inspired by sunlight, skin, and summer days 👙🍉⛱️💗 Creative direction & Visual World by Daylight 💻 ☀️ if you’re new here, hi! My name is Alika and I work with brands to craft meaningful id
Currently obsessed with fonts that have way too much personality ⭐️🤓 Which one’s your favourite? ☁️ ☀️ if you’re new here, hi! My name is Alika and I work with brands to craft meaningful identities through brand strategy, design and mar
For Marae, we wanted to create more than just another supplement brand. Together, we built a brand world that feels bright, supportive, and full of possibility — helping modern women navigate energy, hormones, sleep, focus, and everyday wellbe
Spent some time looking through my May analytics and honestly... content creation is such a strange thing 😭 There were posts I thought would do amazingly. There were posts I didn’t think much about. There were posts I loved. There were posts
DESIGN DAY DIARIES EP #1 🧷 We recently wrapped up Marae’s branding, but today’s design day was all about building out the launch world — from AI visuals, to website wireframes, to figuring out how everything should feel online ☁️
Brand reveal for The Wealth Stewards 💻 An identity rooted in sincerity, timelessness and trust — built around the belief that wealth should support a life worth living 🪙 ☀️ if you’re new here, hi! My name is Alika and I work with bran
Design a women’s wellness supplement brand from scratch with me ✷ less clinical. more human. less “perfect wellness.” more everyday feel-good moments ☁️💫 What do you think? 💗 ☀️ if you’re new here, hi! My name is Alika an
Some recent pieces, projects and visual worlds i’ve been building lately and can’t wait to share 💫💗 What’s on your screen in May? ☁️ ☀️ if you’re new here, hi! My name is Alika and I work with brands to craft meaningful id