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We craft stories and meaningful identities through strategy, design and marketing.

For Marae, we wanted to create more than just another supplement brand. Together, we built a brand world that feels bright, supportive, and full of possibility — helping modern women navigate energy, hormones, sleep, focus, and everyday wellbe
Spent some time looking through my May analytics and honestly... content creation is such a strange thing 😭 There were posts I thought would do amazingly. There were posts I didn’t think much about. There were posts I loved. There were posts
DESIGN DAY DIARIES EP #1 🧷 We recently wrapped up Marae’s branding, but today’s design day was all about building out the launch world — from AI visuals, to website wireframes, to figuring out how everything should feel online ☁️
Brand reveal for The Wealth Stewards 💻 An identity rooted in sincerity, timelessness and trust — built around the belief that wealth should support a life worth living 🪙 ☀️ if you’re new here, hi! My name is Alika and I work with bran
Design a women’s wellness supplement brand from scratch with me ✷ less clinical. more human. less “perfect wellness.” more everyday feel-good moments ☁️💫 What do you think? 💗 ☀️ if you’re new here, hi! My name is Alika an
Some recent pieces, projects and visual worlds i’ve been building lately and can’t wait to share 💫💗 What’s on your screen in May? ☁️ ☀️ if you’re new here, hi! My name is Alika and I work with brands to craft meaningful id
Recent client moodboards — which one’s your favourite? 💫 01. Summer campaign visuals for a sunscreen brand 02. Branding for a women’s health supplement brand 03. Branding for a jewellery brand 04. Visual direction for an energy
If your messaging could apply to anyone, it probably won’t stick. Specific brands are memorable brands. Instead of sounding “professional,” focus on sounding clear, honest, and distinct enough that the right people instantly feel i
🧷 BRAND BUILD EP #3 A recent brand direction for a wealth management firm exploring a more sincere and human approach to trust, guidance, and long-term relationships 💻 Instead of designing for prestige or performance, the brand was built around q
People often think AI campaigns are just about typing a prompt and getting a final image instantly. But honestly, the real work usually happens before the prompt even exists. For this campaign, I started with moodboards, rough sketches, composition