We connect the dots between business, brand and marketing — then build the world around it.
▶ BRAND & MARKETING STUDIO BASED IN SUNNY SINGAPORE, SERVING WORLDWIDE 𖤓
We help founders make sense of what they’re building — uncovering opportunities, challenges and directions needed before any execution begins.
We believe strong brands aren’t built through individual assets. They’re built through systems of decisions that reinforce the same story, experience, and direction.
We build for the long term. Brands, systems and campaigns should evolve with the business, not require constant reinvention.
Our role isn’t simply to execute. It’s to ask better questions, uncover better opportunities, and help businesses move forward with confidence.
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"Working with Alika was a pleasure! It's like we have known each other for years. She immediately picked up what I had in mind, and created the most beautiful branding package for me. The work that Alika created was like a mirror of my soul, my values and my personality. Spot on!"
— Mia Macom, Founder of Mia Macom Photography
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"She helped me understand what brand strategy was, and how it related to my business. Through the project, Alika was creative while also being practical and business-oriented, and understood what I wanted to achieve and convey with my company and brand"
— Lin Chin, Founder of Deliberate Humans
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"One thing that stands out is Alika truly cares about your business and project - to her, it doesn't feel like it's just a gig to get done! The team is super responsive, responsible, easy to communicate with and stays friendly and professional at all times."
— Chinee Gu, Founder of Ivy Poppy May
MADE IN DAYLIGHTExplore the Digital Shop for Creatives
Aera is a refined, minimal pump bottle mockup designed for brands that value restraint, clarity, and timeless elegance.
This mockup features a sleek pump bottle with soft, natural proportions — styled in an editorial, high-end setting that feels modern, clean, and quietly luxurious. Perfect for showcasing skincare, body care, hair care, or wellness products without overpowering your brand identity.
Every detail is intentionally considered: balanced lighting, realistic textures, and neutral tones that allow your design to sit naturally in the scene — not float on top of it.
What’s included
1x PSD Mockup
Clean, minimal, editorial styling
Tutorial Video
Save 45% with the full bundle here.
Design shown is for display purposes only. Due to the nature of digital products, refunds and exchanges are not allowed after purchase.
A versatile merch mockup designed for everyday brand extensions.
This scene is ideal for showcasing simple, logo-led designs with a focus on form and function. Minimal styling keeps the attention on your artwork while maintaining a modern, lifestyle-driven feel.
What’s included
1x PSD Mockup
Clean, minimal, editorial styling
Tutorial Video
Save 45% with the full bundle here.
Due to the nature of digital products, refunds and exchanges are not allowed after purchase.
The Still bundle brings together a curated collection of refined home-goods mockups designed for fragrance brands, home-care products, and modern lifestyle collections.
From room sprays and reed diffusers to candles and packaging scenes, this bundle offers a cohesive visual system rooted in calm tones, natural light, and elevated minimal styling.
Each scene is designed to feel timeless and intentional, helping brands present their products in a clean and premium environment.
What’s included
9x Still Home Goods PSD mockups
Consistent neutral lifestyle styling
Tutorial Video
Ideal for fragrance brands, home care collections, wellness products, and interior-focused brands.
This complete Forme bundle brings together a cohesive set of brand mockups designed for movement-led brands, modern gyms, and studios that value clarity over noise.
Each mockup in the collection is built around the same philosophy: functional design, restrained styling, and real-world context. From studio signage and workout equipment to apparel, packaging, and lifestyle applications, the Forme bundle allows you to present a brand system that feels unified, grounded, and considered.
Rather than isolated scenes, this bundle gives you a full visual ecosystem — showing how a brand lives across space, product, and daily ritual.
What’s included
9x PSD Mockup Bundle
Clean, minimal, editorial styling
Tutorial Video
Design shown is for display purposes only. Due to the nature of digital products, refunds and exchanges are not allowed after purchase.
A beverage carrier mockup featuring two iced drinks presented in a clean takeaway holder.
Designed to showcase branding across drink packaging and takeaway presentation, this mockup adds a realistic retail touch while maintaining a minimal studio aesthetic. The balanced lighting and neutral tones ensure your design remains the main focus while aligning with the refined Crema collection style.
What’s included
1 PSD mockup file
Clean minimal editorial styling
Ideal for cafes, beverage brands, takeaway packaging, and retail collections
Save 45% with the full bundle here.
Due to the nature of digital products, refunds and exchanges are not allowed after purchase.
A reed diffuser and packaging box mockup styled in a calm and natural interior setting. Designed to showcase branding across both product and outer packaging, this mockup creates a cohesive and refined presentation. The warm light and minimal composition keep the focus on your design while reflecting the quiet aesthetic of the Still collection.
What’s included
1 PSD mockup file
Clean minimal editorial styling
Tutorial Video
Save 45% with the full bundle here
Due to the nature of digital products, refunds and exchanges are not allowed after purchase.
ABOUT THE STUDIODaylight Collective is a strategy-led creative studio helping businesses build brands people want to step into.
We believe the strongest brands aren't built through logos, content calendars, or marketing campaigns alone. They're built when every part of the business — the product, positioning, visuals, content, community and customer experience — works together to tell the same story.
Most businesses don't have a design problem. They have a clarity problem.
They're often too close to the business to see how it's perceived from the outside. As founders become immersed in operations, products and day-to-day decisions, it becomes harder to step back and see what customers see.
That's where we come in.
Through strategy, creative direction, content, design and marketing, we help businesses make sense of where they are, where they're going, and what kind of world they're inviting people into.
Rather than operating as a traditional agency, Daylight works as a strategic partner — helping founders identify the real challenge before deciding on the right solution.
Because great brands aren't built one asset at a time.
They're built one decision at a time.
Ashley Summer
▶ Focus → Brand Visual Identity▶ Direction → A more refined and cohesive visual system▶ Result → A consistent, elevated brand presenceRosylee
▶ Focus → Social Media Management & Marketing▶ Direction → Growth-focused marketing through social content & campaign planning▶ Result → Improved visibility, consistency, and brand presenceEastside Candle
▶ Focus → Brand Strategy, Visual Identity & Collateral▶ Direction → Thoughtfully built identity from the ground up▶ Result → A timeless, refined brand with huge growth potential
