CLIENT:
Nekid Swimwear
Nekid Swimwear is an indie swim label created to celebrate body confidence and a sun-kissed lifestyle. The brand is built on intentional design, quality craftsmanship, and the belief that swimwear should help you feel comfortable in your own skin.
*Brand photos by Nekid Swimwear
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Brand Strategy, Visual Identity & Brand Collateral (Cards, Packaging)
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While Nekid Swimwear had a strong ethos, their branding didnโt fully capture the heart of the brand. They needed clearer positioning, a stronger voice, and a visual identity that aligned with both their values and the lifestyle they wanted to represent.
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We began with brand strategy โ refining their positioning and developing a clear, catchy tagline that anchored the brandโs direction. From there, we refreshed the visual identity to feel more aligned, expressive, and emotionally connected, followed by supporting brand collateral.
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The result was a brand that finally felt like itself. Nekid Swimwear emerged with clearer positioning, a stronger voice, and a refreshed identity that authentically reflected its ethos โ making it easier to communicate, connect, and grow.