Wink Formula felt disconnected from their own brand identity. Their visuals lacked consistency and no longer supported the direction the brand wanted to grow into, creating uncertainty around how to show up confidently across platforms and packaging.

We worked on brand strategy to realign the brand’s purpose and personality, followed by a refreshed visual identity system. This included refining brand elements and designing cohesive collateral such as cards and packaging to bring everything together.

Wink Formula now has a clear, consistent identity that supports both their products and their vision. The refreshed system gives the brand confidence in how it presents itself — across physical and digital touchpoints.