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We build brands people want to step into — through strategy, content, design and marketing.

Lately, I’ve been thinking a lot about how easy it is to look at a piece of creative work and assume the work IS the visual.

The logo.
The campaign.
The moodboard.
The image.

But the longer I do this, the more I articulate that visuals are of
summer colour pairings we’ve been inspired by lately ☁️⛱️ which ones your favourite? 

☀️ if you’re new here, hi! My name is Alika and I work with brands to craft meaningful identities through brand strategy, design and marketing. Follow
A beauty campaign dreamt up for @heliouxbeauty inspired by sunlight, skin, and summer days 👙🍉⛱️💗

Creative direction & Visual World by Daylight 💻

☀️ if you’re new here, hi! My name is Alika and I work with brands to craft meaningful id
Currently obsessed with fonts that have way too much personality ⭐️🤓 Which one’s your favourite? ☁️

☀️ if you’re new here, hi! My name is Alika and I work with brands to craft meaningful identities through brand strategy, design and mar
For Marae, we wanted to create more than just another supplement brand.

Together, we built a brand world that feels bright, supportive, and full of possibility — helping modern women navigate energy, hormones, sleep, focus, and everyday wellbe
Spent some time looking through my May analytics and honestly... content creation is such a strange thing 😭

There were posts I thought would do amazingly.
There were posts I didn’t think much about.
There were posts I loved.
There were posts
DESIGN DAY DIARIES EP #1 🧷

We recently wrapped up Marae’s branding, but today’s design day was all about building out the launch world — from AI visuals, to website wireframes, to figuring out how everything should feel online ☁️
Brand reveal for The Wealth Stewards 💻  An identity rooted in sincerity, timelessness and trust — built around the belief that wealth should support a life worth living 🪙

☀️ if you’re new here, hi! My name is Alika and I work with bran
Design a women’s wellness supplement brand from scratch with me ✷

less clinical. more human. less “perfect wellness.” more everyday feel-good moments ☁️💫

What do you think? 💗

☀️ if you’re new here, hi! My name is Alika an
Some recent pieces, projects and visual worlds i’ve been building lately and can’t wait to share 💫💗

What’s on your screen in May? ☁️

☀️ if you’re new here, hi! My name is Alika and I work with brands to craft meaningful id